Powers Irish Whiskey is challenging Northern Ireland coffee buffs and whiskey lovers to try their hand at perfecting the classic Irish Coffee.
Few things go better together than coffee and whiskey but is there a way to improve on this perfect pairing?
Powers Irish Whiskey is on a mission to find out.
To launch its search, the brand has teamed up with local comedians Diona Doherty and Sean Hegarty, who have created a tongue-in-cheek promo video explaining how people can ‘reinvent a classic’.
At home enthusiasts, bartenders and baristas can follow the comedy duo’s lead and create their own take on the Powers Irish Coffee for the chance to win over £500 worth of artisan indulgences.
Commenting on the launch, Sarah Harvey, Brand Manager for Powers Irish Whiskey in Northern Ireland said: “The traditional Irish Coffee contains just four things: Irish whiskey, sugar, coffee and cream. We’re asking people what will they add, swap, or change to improve on the perfect pairing of Powers Irish Whiskey and coffee.
“We have seen an increasing consumer trend around creating at-home indulgences, with more and more people trying their hand at cocktails, perfecting their own speciality coffee recipes, and even getting creative with latte art. We hope this competition will provide an opportunity for at-home enthusiasts to channel their creativity into a developing a new twist on the classic Powers Irish Coffee.
“We’re also calling on bartenders and baristas to try their hands at creating a winning recipe. We can’t wait to see the fresh takes the Powers Irish Coffee challenge will uncover.”
Joe Magowan, Irish Whiskey Ambassador for Dillon Bass said: “They say you can’t improve on perfection. We’re not so sure. Rules were made to be broken after all. And whilst tradition is important, there’s always room for a fresh take.”
Entrants will have the chance to win one of three luxurious hampers packed with over £500 of artisan indulgences, with prizes awarded to the best at-home enthusiast, bartender and barista. The prize package includes a Nespresso coffee machine, a bottle of Powers Gold Label and a hand-picked selection of local artisan products and produce. The winning bartender and barista entries will also receive extra Powers’ swag and luxury treats for their team.
Ten finalists will win a bottle of Powers Gold Label, two highly coveted Powers Irish Coffee glasses, and a selection of exclusive Powers merchandise.
Entries will be judged and shortlisted by the Powers Whiskey NI team. Entries will be judged on the originality of the recipe idea; execution of the idea; presentation; and the likely customer appeal of the recipe.
For further information on how to enter, visit PowersIrishCoffee.com.