€11m redevelopment for home of Jameson

1st September 2016

Old Jameson Distillery to undergo €11 million redevelopment project and reopen in March 2017

Dublin, August 10th, 2016 – Irish Distillers, Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish whiskeys, has today announced plans for a major redevelopment of the Old Jameson Distillery in Smithfield, representing a total investment of €11 million.

This new-look Jameson brand home will strengthen Ireland’s growing whiskey tourism industry, which currently attracts 600,000 tourists a year. To facilitate the refurbishment, the Old Jameson Distillery will close on August 31st and will officially reopen in March 2017.

Jean-Christophe Coutures, Chairman and CEO of Irish Distillers, said: “This investment marks an important moment in the history of Jameson in Ireland. We’ve grown up on Bow Street, in the heart of Smithfield, and we’ve always felt privileged to share our home with the world. Since we opened the Old Jameson Distillery visitor experience in 1997, we’ve welcomed over 4 million whiskey lovers through our doors.

“Now, as the renaissance of Irish whiskey continues at pace following incredible global growth over 25 years, we want to build on our efforts to share the story of Irish whiskey and Jameson around the world. We’ve enlisted the world’s best ‘experience designers’ and complemented that with a 100 percent Irish contracting team who will work together to deliver on our vision.”

Ray Dempsey, who has been the General Manager at the Old Jameson Distillery since its opening, added: “From John Jameson’s brave first steps into this building in 1780, we’ve been focused on his ambition to create unforgettable experiences. When we next open our doors you’re going to see what makes our whiskey loved the world over, with live immersive experiences delivered with the personal touch, helping to bring this story to life. We look forward to welcoming many more whiskey lovers to our Smithfield home when we reopen in March.”

Construction work will begin in September and will be led by BRC Imagination Arts; Dublin based Architect firm TOTP Architects and Flynn Management & Contractors with approximately 100 people employed as part of the redevelopment work. BRC Imagination Arts is one of the world’s leading experience design and production agencies specialising in the creation of next generation brand experiences. Founded in 1981, past clients of BRC include the World of Coca-Cola in Atlanta; the Heineken Experience in Amsterdam and the Guinness Storehouse in Dublin.

For further information, contact:
Martyn Rosney/David Callaghan
Edelman
01 6789 333
085 728 2151/087 9388 880

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